It was the year 1982. It was a time when consumers relied on their maids for a spotlessly clean home with regular dusting, sweeping, and swabbing. It was the time when Eureka Forbes in India saw its dawn. Consumers were not aware about the benefits of the vacuum cleaner nor were they geared up to buy these expensive appliances, especially when the cleaning purpose was served by the maids. Thanks to the initiative started by Eureka Forbes in India during this period. Health ambassadors from this company called ‘Eurochamps’ started visiting homes and demonstrated the magic of cleaning with the Euroclean range of Eureka Forbes vacuum cleaner. Consumers were taken by surprise.
They were indeed convinced by the power and performance of these electric cleaning appliances. Immaculately and spotlessly clean interiors including nooks and corners, home furnishings and more – this was what the Eureka Forbes Vacuum Cleaner facilitated. Since then there has been no looking back. Today, over 3.5 million consumers use the Euroclean appliances. And home demonstration of these appliances at the consumer’s doorsteps by Eureka Forbes in India continues.
Home demonstration has led the company understand customer needs, cleaning challenges, taking feedbacks and designing high-performance vacuum cleaners accordingly.
They were indeed convinced by the power and performance of these electric cleaning appliances. Immaculately and spotlessly clean interiors including nooks and corners, home furnishings and more – this was what the Eureka Forbes Vacuum Cleaner facilitated. Since then there has been no looking back. Today, over 3.5 million consumers use the Euroclean appliances. And home demonstration of these appliances at the consumer’s doorsteps by Eureka Forbes in India continues.
Home demonstration has led the company understand customer needs, cleaning challenges, taking feedbacks and designing high-performance vacuum cleaners accordingly.
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